A bespoke lookbook for the high street fashion brand.

Miss Selfridge

Working with Mary Portas and her team at Yellow Door, Hawaii created a beautiful lookbook for the high street fashion brand Miss Selfridge. We produced a series of unique typographic titles to accompany the beginning of each section of the fashion book. The book was split into four themes with gate-folded sections opening to reveal full-bleed photography of the Spring Summer collection.


_ Fashion


_ Miss Selfridge


Hawaii art directed a full-colour photoshoot, including casting and set design and build.

Brochureware & Bespoke typography

Hawaii relish in producing exceptional styled books. We produced four unique drawn headlines, designed especially to accompany each section of the lookbook.